Here is a suggested reading for marketing practitioners which we have tested over many years of experience in Strategic Marketing.

Think and Grow Rich - Napolean Hill

The Digital Economy -Don Tapscott

Built to Last: Successful Habits of Visionary Companies -Collins/Porras

Reinventing the Corporation - John Naisbitt

Ogilvy On Advertising - David Ogilvy

No-Nonsense Marketing -101 Practical Ways to Win & Keep Customers -Prushan

Predatory Marketing - Britt Beemer

The Joy of Work - Dilbert's Guide to Finding Happiness At the Expense of Your Co-workers -Adams